Comme des Garçons Guerrilla Store Exhibition
It was a great honour for us when in 2005 Comme des Garçons asked us to run their Guerrilla store in Cologne. The Comme des Garçons guerrilla store +49221 opened on September 2005 in a former butcher’s shop – Neffgen – a family-run company established in the 1950s in an area of Cologne which is called Bermudadreieck. Konrad Adenauer, Germany’s first chancellor, was born in the neighbourhood.
Guerrilla Store +49 221 Customization: every two months, we invited an artist to produce works in order to change the look of original butcher`s shop.
The idea behind the Comme des Garçons guerrilla stores is to temporarily offer of interesting and creative selection of clothes, shoes and accessories in a completely new way: focus is not on season, trends, or interior design, but rather on the choice of goods, the spirit and energy of both shop and goods. The first concept store opened in Berlin on February 14th, 2004, then Barcelona on March 12th 2004, and Singapore on May 22, 2004. comme des garçons’ plan is to open guerrilla stores in exocentric, energetic and marginal areas all over the world.
Rules:
1. The guerrilla store will last no longer than one year in any given location
2. The interior design of the store will be customized to the original location.
3. The location of the store will be chosen according to its atmosphere, historical connection, geographical situation, and away from any established commercial areas or other mass-attracting points.
4. The goods offered will be a mix of all seasons, current and former ones, clothes and accessories, already existing or specially created, from Comme des Garçon’ brands and eventually other brands.
5. The partners in each town will be the official tenants of the stores, and Comme des Garçon will deliver the goods to the store on a sale or return basis.
