Mihara Yasuhiro
Fashion Designer

Mihara Yasuhiro is a japanese fashion designer. In 98 he opened his first store in Tokyo, where he developed his casually disheveled and staunchly urban style. Designing for both men and women, Yasuhiro provides an alternative angle on style that is thoughtful, intellectual and accomplished.

After producing his AW08/09 campain we redesigned his logotype, packaging and website.

Corporate Design


The Autumn/Winter campaign of the Japanese fashion designer MIHARAYASUHIRO is the first showing the new logotype. Now this will be used on hangtags as well as labels and thus will appear on attire, shoes and packaging. For the first time there will be a distinction between women’s and men’s fashion regarding corporate design.
To complete the new appearance, we redesigned his website.

Campaign AW10/11

Campaign AW08/09

The AW08/09 campaign inroduced the new logotype we developed for the Tokyo-based designer. 

You can find the ads in magazines such as L’UOMO Vogue, Nippon Vogue, Another Man, Numéro…
We also did the photo shoot production. It was great fun to travel to the German countryside with our Japanese friends where we found a perfect and beautiful place for the photo shoot.

Photography: Wataru

Stylist: Koichiro Yamamoto, Kazuko Yamamoto

Hair: Martin Cullen

Make-Up: Gemma Smith-Edhouse

Campaign SS10

Campaign AW09/10

Campaign SS09

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